What you will do
This is your opportunity to join carsales as a Marketing Data Analyst. This position will play a pivotal role in understanding, analysing and reporting on customer behaviour and transactional data, which is to be used to make data-informed decisions.
The Marketing Data Analyst will support the broader marketing team – digital, consumer, commercial, content, customer – by generating actionable business and marketing insights, and regular reporting. This role will be required to collaborate with other teams across the business, such as the data and product teams, to gather insights that can be leveraged for marketing purposes. Ability to prepare, transfer and visualise data is pivotal to this role.
The ideal candidate is passionate about data and generating actionable insights. They will be curious in nature,and be constantly asking “why” and be comfortable challenging the status quo.
- Use data to identify opportunities and/or problems and the risk vs reward.
- Collaborate with stakeholders to understand the problems they’re facing and what data and insights can be provided to solve for the problems.
- Through data, proactively seek out opportunities, whether new or improvements, and present to relevant stakeholders.
- Regular reporting against Marketing KPIs.
- Writing SQL queries to extract data from multiple and various data sources.
- Collaborate with stakeholders to understand and interpret the analytics results and provide actionable business insights.
- Develop clear and concise visualizations to help stakeholders understand the data, its value and impact.
- Leverage data to inform financial decisions in marketing, such as allocation of budget through marketing mix modelling techniques.
- Review, analyse and produce data driven attribution methodologies.
