The Marketing Coordinator is part of the Consumer Marketing Total Television team and reports to the Senior Marketing Manager, while also working closely with the Marketing Executives.
This role is responsible for the coordination of marketing campaigns that connect our content with Australian audiences and drive positive commercial outcomes.
Day to day, you will:
- Work on the execution of marketing campaigns that deliver audience growth and retention across our News, Entertainment and Sport verticals using owned and paid media channels.
- Assist in the implementation of digital and social media marketing activity. Monitor our social media accounts and moderate user comments as required.
- Coordinate consumer promotions and competitions including planning entry mechanics, T&Cs, prize fulfilment and reporting.
- Manage the workflow for efficient briefing and distribution of creative assets for multichannel media plans with tight deadlines.
- Assist in compiling post campaign data that measures success metrics including Total Television ratings and brand health targets.
