Senior Brand Marketing Specialist

Brighter Futures Start here As Australia’s biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices – it’s the heart of everything we do. As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter. With community as your core area of remit, you will come in and really drive the brand and community strategy for people and planet, sustainability. Join the team We have a magnificent opportunity for a talented and creative Senior Brand Marketing Specialist to join our high performing and collaborative Marketing team. The Senior Brand Marketing Specialist reports to the Senior Brand and Strategic Partnerships Manager and plays a pivotal role in driving brand consistency across all external and internal touchpoints by ensuring alignment against brand strategy, creative platform, and visual identity. In this role, you will be responsible for crafting and executing engaging above-the-line campaigns, with a particular focus on communicating our low prices and amazing products, our sustainability and community initiatives and our exciting NBL sponsorship. This is a fantastic opportunity for an enthusiastic individual to make a significant impact on our brand's visibility and growth. What you’ll be doing Leading the execution of brand marketing activity and initiatives across multiple channels Working with internal teams and agency partners to plan, brief and execute all brand marketing activity across multiple channels (digital, online, TVC, radio, in store) Delivering all internal brand initiatives across internal communications to support consistency to the brand. Collaborating with key stakeholders to ensure brand messaging and objectives align seamlessly Improving brand governance and business alignment, championing the role of brand within the business. Collaborating with key internal stakeholders such as Marketing team, Corporate Affairs and Sustainability team, Online team, Merchandise team, Customer Insights,  and our external agency partners To be successful in this team you will have: Degree in Marketing or related business discipline Articulate and a good presenter to engage and influence stakeholders at multiple levels. Considerable Marketing experience in retail, FMCG or major brands Experience in translating customer and business insights into effective brand campaigns Keen interest in sustainability Strong planning, organization, project management and time management skills Strong influencing, negotiation and decision-making skills Ability…

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