We’re looking for a results-driven Senior Campaign Specialist to join our ANZ marketing team on a 14 month contract.
In this role, you’ll generate a qualified sales pipeline and increase brand awareness by delivering targeted marketing campaigns across digital, email, social, web, events, media, direct mail, and more.
You’ll also partner closely with colleagues in marketing, sales, customer success, solutions engineer in ANZ, marketing support teams at EMEA and US HQ in Carpinteria, CA, plus external agencies.
This role reports to our Head of Marketing, ANZ, and is based out of our Sydney office. We’re looking for candidates to join us immediately.
What you’ll do:
- Plan and deliver omni-channel campaigns and tactical programs to key target accounts and personas that generate qualified sales pipeline through the buyer journey
- Monitor marketing and sales funnel metrics and implement measures that optimize conversion rates at each stage of the buyer journey
- Manage digital media across multiple channels, including paid social, display advertising, content syndication, and account-based marketing (ABM)
- Execute email marketing programs, virtual events, webinars, and field events
- Write briefs for creative production and media plans for digital media teams
- Support the development of effective marketing content and assets, with a focus on telling our customers’ stories
- Build tight relationships with sales, ensuring campaign enablement, creation of sales tools, and regular tracking of campaign engagement in top accounts
- Support the creation of scalable, repeatable campaign playbooks, with the ability to customize
- Run A/B tests and optimize specific campaign elements for better performance
What we're looking for:
- 5+ years of proven multi-channel B2B demand generation / campaign marketing experience, with software/SaaS being preferable
- Very strong written and verbal communication skills with a knack for creative storytelling and great attention to detail
- Very strong project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines
- Demonstration of tight marketing and sales alignment and comfortable working with senior management and sales teams
- Experience assisting in the successful organization and coordination of trade shows or market-facing events
- Proven success creating and executing integrated marketing campaigns for large accounts using tactics that include web, digital advertising, PPC, content marketing, third-party media, SEO, Social (Facebook, LinkedIn, Twitter, etc.), as well as direct mail, webinars, and events
- Familiarity with core marketing tools: CRM (Salesforce), marketing automation tools (Marketo), engagement tools (Drift), ABM (Demandbase), tracking and analytics tools (Tableau, Google Analytics, Adobe Analytics) to assess campaign effectiveness
- Outstanding problem-solving and analytical capabilities as the basis for ABM planning and optimisation
- Self-starter that enjoys fast-paced, and often ambiguous working environments
