Key responsibilities
- Own marketing relationships with Tier 1 Enterprise partners like Myer, David Jones, eBay, The Iconic, Jetstar, Ticketek, etc.
- Develop marketing strategies and initiatives for allocated portfolio that deliver to joint business objectives, utilising data and customer insights to drive decision making.
- Collaboration and Coordination: Work closely with all campaign stakeholders including consumer marketing, compliance, service and sales teams to ensure alignment and seamless process and execution of campaign activity.
- Reporting: Own all campaign reporting, with the support of your Manager and analytics leads.
- Budget Management: Efficiently manage the portfolio co-marketing budget to maximise ROI.
- Lead external agencies from brief to implementation and be accountable for ROI
- Champion our brand, customer & merchant value propositions – externally and internally
- Bring fresh thinking, new, innovative ideas, and experimentation into the approach to aid learning and drive ongoing performance improvement
- Lead GTM strategies for new enterprise level merchants.
- Support the Trade team on tier 1 campaigns including Afterpay Day
- Play an active part of the Partner Marketing Team, understanding accurately the partner portfolio priorities, and pro-actively proposing initiatives that translate at trade level.
